Find a branding agency that fits your company, not just your mood board
Most bad rebrands start with a good agency hired for the wrong job. This directory sorts 62 branding agencies by the industry they know and the work they’re best at, so your shortlist starts from your situation.
Narrow it down in three answers
Start from the guide closest to your situation:
- B2B & SaaS
- Fintech
- AI Companies
- Crypto & Web3
- Healthcare & Life Sciences
- Consumer & DTC
- Hospitality, Food & Beverage
- Climate & Energy
- Education & EdTech
- Professional Services
- Visual Identity Design
- Logo Design
- Brand Architecture
- Employer Branding
- Launch Branding
- Brand Research & Audits
- Brand Experience & Environments
- Sonic & Audio Branding
Branding agencies by industry
Every industry puts different pressure on a brand. These guides list the agencies with real work in each one.
B2B & SaaSBrands that have to work inside a dashboard and in front of a buying committee.
FintechTrust first, then personality. Regulators read the copy too.
AI CompaniesStanding out in a category where every product looks like a gradient.
Crypto & Web3Credibility for an audience that has seen a lot of rug pulls.
Healthcare & Life SciencesIdentities that patients, clinicians and investors all have to believe.
Consumer & DTCBrands built to sell online first, on the shelf second.
Hospitality, Food & BeverageIdentity you can taste, sit in and photograph.
Climate & EnergyMaking hard engineering feel like a future people want.
Education & EdTechBrands for learners, parents and institutions at once.
Professional ServicesFirms where the brand has to justify the hourly rate.
Branding agencies by what you need
Same agencies, different question: which ones are strongest at the specific job in front of you.
Visual Identity DesignType, color, imagery and the system that holds them together.
Logo DesignStudios with the strongest record on marks that last.
Brand ArchitectureSorting out names and sub-brands after growth or acquisitions.
Employer BrandingRecruiting brands that sound like the company, not the job board.
Launch BrandingA new company or product with a brand ready on day one.
Brand Research & AuditsFinding out what’s broken before anyone opens Figma.
Brand Experience & EnvironmentsOffices, stores and events that carry the identity in three dimensions.
Sonic & Audio BrandingHow a brand sounds in an app, an ad or a hold queue.
What will your rebrand cost?
Five questions, and you’ll get a realistic budget range and timeline.
Notable rebrands
Recent identity work from agencies in this directory, linked to each agency’s own case study.
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Workday
Koto · 2024 · B2B & SaaSA brand refresh for the HR and finance software company, built to show the warm, human side its old identity missed, for employees and employers working in a world shaped by AI.
See the case study -
Instacart
Wolff Olins · 2022 · Consumer & DTCAs delivery competition surged, Wolff Olins rallied Instacart around one ethos, Shop+Savor, and a new visual and verbal identity that took the brand beyond groceries and across 1,100+ retail banners.
See the case study -
Wealth
Clay Global · FintechA new brand for an estate-planning startup, launched together with its marketing site, web app and design system: a signature logotype, bold type and illustration that make a heavy subject approachable.
See the case study -
Heart Aerospace
Kurppa Hosk · Climate & EnergyStrategy, narrative, positioning and an evolved identity for the electric-aircraft maker, built with Kurppa Hosk since 2019 to back its push toward zero-emission commercial flight.
See the case study -
Ramp
Red Antler · FintechA corporate card positioned as a new kind of status symbol, rooted in financial integrity rather than points, with a bold, large-scale identity, a bright highlight color and a card worth putting on the table.
See the case study -
The Other House
Further · Hospitality, Food & BeverageNaming and strategy for the first “Residents Club”, a cross between a hotel and a members’ club, built around the luxury of long-stay living instead of being waited on hand and foot.
See the case study
Updated 2026
How agencies get into the directory
Published work over credentials.
An agency gets a profile on the strength of brand work it has shipped and published, checked on the live client brand.
Fit over fame.
Every profile says who should hire the agency and who should skip it. A firm that’s right for a global bank can be wrong for a seed-stage startup.
Checked on the agency’s own site.
Locations, clients and projects come from each agency’s own website and case studies, and every profile shows when it was last checked.
Kept current.
When an agency moves, closes or changes focus, its profile changes with it.
Frequently asked questions
How do I choose a branding agency?
Start from the problem, not the portfolio. A company renaming after a merger needs naming and architecture experience; a startup launching its first product needs speed and a team that can also design the website. Then look for case studies from companies of your size, in a similar situation.
Should I hire a large agency or a small studio?
Size tells you about capacity, not quality. Large firms can run programs across many markets and sub-brands. Smaller studios usually put senior people on every call. Match the size to how many people will use the brand once it’s done.
How long does a rebrand take?
A focused identity project for a startup can take six to ten weeks. A full rebrand with strategy usually runs three to five months, and a new name, several markets or a merger can push it past six months.
What’s the difference between a refresh and a rebrand?
A refresh updates how the brand looks and keeps its name and position. A rebrand rethinks the foundations: positioning, sometimes the name, and how the company describes itself. If the business has changed, it’s probably a rebrand; if only the look has aged, a refresh is enough.
Do branding agencies also design websites?
Some do it in-house, some hand off to a partner, and some don’t do it at all. If the website is part of the problem, ask who will design and build it, and whether that team is involved from the start.